Response #12: 2012 Elections

Without a doubt President Barack Obama was the master in social media outreach. Thanks to the hard work of his team, positioning and participating in all possible social media, Obama is now the president of the United States. In times where there are many bad politicians and clueless presidents, it is vital to make a strategy for getting noticed, to be different among others.

For Obama, “different” was equal to social media. He participated in this platform; creating conversations and making them feel part of their group or the “tribe“.

“In every interaction with the online masses, Obama’s aides sought to build a relationship in which the masses were in charge”(Barack, Inc.)

Social Media are the new trend, are the present and are going to be the future. That was the key in the 2008 elections!

For the 2012 elections, the presidential candidates have to be social media experts! They have four years to prepare, to know how all these platforms works. As Anderson said in his Long Tail, the small niches together are bigger than the biggest groups. If the candidates use that information, victory for them would be imminent.

It would be fun to see how they use the Augmented Reality to target their audience. Probably for the 2012 elections, they just put in the iphone: Republicans or Democrats and the iphone shows you the exactly locating of them. If volunteers of the campaign are walking house by house trying to get votes, they just look in the iphone which area they should go.

Is hard to predict what is going to happen with the social media in two more years. Anything can happen or nothing can happen! The key to the candidates will be: be prepared to adapt to changes and take all the opportunities they have to reach their voters.

Those who resist change resist reality (Barack, Inc.)