Do you think you have seen everything?
Does the Internet is the Ultimate Catalogue?
As Chris Anderson mention in The Long Tail,
The Internet provided a way of offering a catalog to everyone—with no printing and no mailing required. Of course, some categories were more promising than others. But which?
A few weeks ago in my grassroots class we were discussing a “weird” case of marketing and how the scarcity factor help them. Of course we were talking about Will it blend? A product that has no traditional advertising. Will it blend?, has a website and many videos on Youtube. The sales of this product are based on pure word of mouth. After watching a video blending iphones, guns and golf balls, how you can avoid passing it to others? ( The iphone video only has 7,547,211 views- impressive) Think about what they do is so effective that I’m writing a blog about the product, thus giving it more publicity.
Do you think you have seen everything?
Tom Dickson, the founder, tries to make the videos funny too… watch this:
The Long Tail of Weirdness! The Internet provides everything for everyone. Might be surprised at what you can find in a simple Google search. I insist that you do it and tell me if something weird didn’t appeared. Is almost impossible!
The Internet has its advantages:
1) Communicate with people from other places
2) Collaboration
3) Post advertisements to grow your business
4) Blog Post with your ideas and your way of expressing yourself
5) Find information for studies and other things
6) You find everything
We have to love it and don’t try to understand it too much!
